Artwork Guidelines When Buying Promotional Gifts

If your artwork is a graphic or photograph, the file size must be 300dpi (dots per inch) or more. If you are not sure please send it to us at sales@zestpromotional.comand we will check this for you. If you do not have the artwork in this file size we can re-draw it for you. Depending on the artwork and the promotional product you wish to order there may be a charge.

If your artwork is a logo then ideally we will need a Vector file with either an .eps, .ai or .pdf file extention, with all text converted to outlines. Jpegs, Bitmaps, PNGs are also acceptable. In simple terms, a vector file allows us to re-size the image without losing definition.

We will also need the Pantone references for any colours in your logo. If you do not have these we can visually match these for you. Due to the colour differences from monitor to monitor we cannot guarantee we have matched the pantones correctly, however we will provide a visual for approval before printing your full order.

As part of the quoting process, we will provide a product visual to give you a representation of what your logo/ artwork will look like on various promotional products.

As part of the ordering process, we will provide a final product visual or artwork layout for approval. We will need approval by email before we are able to proceed with your order.


Origination/ Set Up

This is a charge for setting up films, screens and the machinary used to print the logo/ artwork onto the promotional product or corporate gift. These charges can be per colour per position, and are re-charged at a lower rate on repeat orders as the films and screens have already be created.



All delivery dates are from the day of artwork being approved. We will confirm a delivery date with a sales order by email on the day your artwork is approved. Any delays in approving the artwork will affect your delivery date.


Common file types used for artwork

Encapsulated Postscript - These files can be created in Raster or Vector file format. All printers require Vector-files as they can be scaled up or down without loss of clarity.

JPEGs - An acronym for the Joint Photographic Experts Group which created this file format. It is a widely used method of compressing images for storing or transmitting.

TIFFs - Tagged Image File Format. A file format for storing images used by graphic artists, photographers and publishers.

GIFs - Graphics Interchange Format - a bitmap format used widely on the internet due to its wide support and portability.

PNG - Portable Network Graphic. Created as a replacement for GIFs. Used for palette-based images, grayscale images, and full colour non palette based images. It was designed for transferring images on the internet, not for professional quality print graphics. Does not support RGB or CMYK.

Vector files - Created using points, lines, curves, shapes & polygons to represent an image or text. Allows the the scaling up or down of artwork without losing definition.

Raster files - Files made up of pixels rather than mathematical co-ordinates.


Our design studio can assist in re-drawing your artwork into the correct format. In some cases a charge may be levied. Contact our sales team on 0800 024 8461 or email for further details.


Artwork Colour References

RGB - a colour model which adds together Red, Green and Blue in various ways to product a colour. Used mainly for the display of images on electronic systems such as computers and televisions. Different devices reproduce RGB values differently, do the same colour will be represented differently across devices.

CMYK/ Four Colour/ Process Colour - is a subtractive colour model which also describes the printing process itself. The letters stand for cyan, magenta, yellow and key (black). 

Pantones - Pantone Matching System (PMS).  – a standardized colour reproduction system. Represented by a PMS number. There are 1114 pantone spot colours including metallic and florescents.


A term used to define a complete character set and its particular typeface. Fonts are characterised by the stroke width, height, angle, and whether they have serifs. There are 1000s of different types faces.


If you have any further questions regarding your artwork please do not hesitate to contact our sales team on 0800 024 8461 or email