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The Beginner’s Guide to Sponsoring an Event

Attempting to raise the visibility of your business can sometimes be challenging. That’s especially so if you’ve tried and tested several methods, not just events sponsorship. Consequently, it seems hard to believe there are alternative methods at your disposal. That’s why we’ve created the Beginner’s Guide to Sponsoring an Event.

Ordinarily, the biggest obstacle that prevents people from attempting to push increase their reach is money. Often the grandest schemes seem expensive, which can prevent your company from trying something out. One of the methods that are often ignored is sponsoring an event.

Sponsoring an event can seem like a massive expense, however, if considered carefully, you can get the biggest return on investment from this. There is a myriad of different ways that you can go about with an events sponsorship plan.

To that end, we’ve included a few of our favourite tips below to get you started!

Six Events Sponsorship Strategy Tactics


One of the most important things that you need to take into consideration is that the morals of the event are in-line with that of your own company. Sponsoring an event purely because it is within your price zone is not enough, as it means that you will be unable to attract the crowd that you’re after. Before considering whether or not an event is a viable option for your company, take a look at their online presence. Social media will tell you a lot about the sort of customers that the event has and is effective in discovering whether or not it is the right fit for your brand.

Branding the Event Promotion

What is it that you’re hoping to get out of events sponsorship? If it’s visibility, it’s essential to make sure that your company’s branding is out there. Whether this is on signs or a promotional umbrella, there are a host of ways that you can increase the reach of your business at this event.

Learn more about our Branding Methods in our official online guide.

Before sponsoring, you will need to check with the organisers on this, as they may have certain requirements.


In sponsoring an event, are you going to be offering something to those who attend?

Some events will allow you to have coupons available for your services. Additionally, you’ll have the opportunity to give something away, such as a promotional item.

This can be a really effective way of marketing your brand, as it gives them something to take away, meaning that there is an increased chance of them remembering details about your business in the days after the event.

Running the Events Sponsorship

When you allocate budget and reputation toward an event, you want to be sure it’s a well-run event. Your events management strategy should ensure a track record that suggests good organisational skills and reputation.

Because if things fail on the day, your reputation would be at stake. In turn, event promotion could create a massively detrimental impact.

Allocating Money to the Events Sponsorship

Sponsorship costs are one of the most important things to consider, as you must ensure it’s worth the investment. Factor in how much money you will spend, and then forecast how much ROI you’ll receive. Additionally, look at who else is sponsoring the event; you don’t want to be fighting with someone else in your industry sector, as that minimises the chance that you have of people being interested in your business once the event is over.

Social media

Exposure on social media is a great tool to extends your visibility beyond the event’s attendees. Remember: it’s about the people that would like to be at your events sponsorship as much as attendees.

Before you consider sponsoring an event, request information about their social media profiles. Specifically, how they will be managed over the course of the day. If they’re going to have someone managing their accounts, request that you can be tagged and mentioned over the course of the day. In short, exposure can boost the potential number of new clients you gain from the event.

Have you ever sponsored an event? If so, we would love to know what your process was in deciding what was the right fit for you. If this is your strategy, we’ve got an extensive range of promotional products suited for a vast array of events. Take a look at our range online and get in touch for more information! Alternatively, read more about our promotional product resources.

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Antony Showman

Antony Showman

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