Successful business owners take every opportunity to promote their business. Therefore, offering branded business bags as a promotional gift is a solid advertising strategy. Bags are versatile and useful. Therefore, as a promotional gift, a promotional business bag has appeal for prospects. Because they are on display in public, your company name and logo is literally a walking advertisement.
The key to using branded bags as a promotional item is choosing the bag most useful to your target audience. However, you are in luck because there is a wide choice of bags ranging from cool bags for domesticated clients, documents bags, travel bags and laptop bags for business people on the move and sports bags, rucksacks and drawstring bags for the active type.
Promotional gifts for advertising
Studies have shown that promotional gifts are an effective advertising tool for attracting new business. They much more affordable than conventional means of advertising, and they offer a more direct form of marketing. Word of mouth is still the most powerful form of advertising. That’s why a branded promotional gift in the hand of a client offers an automatic talking point.
Bags may not quite have the same word of mouth impact of marketing than say a pen or a mug. But with a little ingenuity, it doesn’t mean you cannot let the bag do its own talking. Remember bags are on display for thousands of people out amongst the general public and they don’t know your client. Your bags should, therefore, have everything a prospect needs to know. In addition to your company name a memorable slogan together with a phone number and email address.
Marketing medium bags are a cost-effective promotional gift because they are sturdy and have the longevity of life. As a result, they will be used over a longer period of time. That means your brand is in the view of more people. What this means is that you get more advertising time for your investment.
Choosing the right promotional bags
It doesn’t matter what type of business you run. Anybody can print their business name, logo and slogan on the side of the bag.
However, you may want to think carefully about the type of business your target audience is in as this may influence your decision on the type of branded bag you choose to offer them as a promotional product. Don’t forget there is a wealth of choice. Alternatively, you could offer your potential clients a branded bag of their choice as they may prefer something for personal use rather than business orientated.
Plastic bags are fine for handing out promotional packs at conferences or exhibitions, but when offering prospects a promotional gift to attract the business you will have more success if your branded bags fulfil the requirements outlined above. Just remember, branded bags are effective tools for securing and attracting business so offer them wisely.
