Promotional Product Printing Methods and Processes

Below is a rundown of all the printing processes and methods we employ to deliver promotional products featuring:

  • High Quality
  • Measurable Return on Investment
  • Customer Appeal

 


 


 

Blind Embossing & De-Embossing

Embossing is an effective way to transfer the image to the product.

Blind embossing is a process in which a logo is stamped into the surface of a product. De-embossing (see video above) is similar, but delivers a reverse effect, as the logo is raised from the surface of the product.

Both methods offer your promotional items a traditional, tasteful finish.

There are numerous examples of embossing and debossing Zest Promotional use, including

 

 

Dye-sublimation

Dye-sublimation printing is a process in which heat is applied to transfer dyes directly onto a promotional product. Zest Promotional’s dye-sublimation printing method is especially common for a range of promotional items like:

 

 

Promotional Product Embroidery

Promotional gifts embroidery is most commonly linked with branded clothing and bags, especially for popular items like

Embroidery is costed by counting the number of stitches. It offers a very durable and hard-wearing symbol for your company logo. In turn, this method connotes a positive impression for your brand with strength.

Zest Promotional products, like erasers and wristbands, are often printed using CMYK oriented four colour printers

Four colour/CMYK

With four colour printing, the artwork is split into four primary colours (Cyan, Magenta, Yellow and Black – CMYK). It is then digitally applied to a product as a percentage of each colour.

Zest Promotional offer promotional merchandise four colour transfer printing for products like:

 

Engraving

The promotional product engraving process is usually conducted on metal or metal-coated products. For a durable print that lasts, engraving is the choice for high-quality premium printing.

Promotional product examples suitable for engraved print include:

Hot foil printing is a common method for Zest Promotional products like key fobs, desk mats and notebooks.

Hot foil Printing

Hot foil printing (also referred to as foil stamping or foil blocking) is most often used to apply a logo with either gold, silver or coloured foils. This style of printing usually used on leather or PU.

Thanks to the pressure involved in the process, hot foil printing delivers a design with character and distinctiveness.

You can deploy hot foil printing methods for corporate products such as:

Zest promotional products can employ Offset Lithographic printing, particularly for paper products.

Offset Litho Printing

Offset litho printing is also referred to as offset lithography or simply offset printing. Offset Litho is a form of transfer printing where the product will not be in direct contact with the original materials (usually metal plates).

Zest Promotional offset litho printing produces a very high-quality print commonly used on:

Zest Promotional products like sunglasses or backpacks can employ pad printing techniques.

Pad Printing

The pad printing method is another common technique Zest Promotional can use for products. The pad printing process involves a raised profile, which is applied to a pad. Then, ink is applied to the raised area and then pressed onto the product.

This is one of the most common methods used to apply a logo to a product. We’ve applied it to products like:

Screen printing is a cost effective method deployed by Zest Promotional for much of its branding

Screen Printing

Screen printing is the most common branding method. Ink is squeezed through a fine mesh or 'screen' to apply a full-colour logo to the product.

Speaking in terms of how it works cost-effectively, the screen printing method also ensures an authentic look and feel.

Zest Promotional commonly used screen printing on products like:

 

Acrylic Decal / Doming

The acrylic decal printing process (often called doming) is printing that creates a 3D sticker-like effect.

The raised surface beneath the print creates a printed and filled mould that hardens. It’s resistant to fading and damage but requires a flat surface.

Zest Promotional can deliver it for products like:

 


 

BLOG: Zest Promotional Print Guidelines

We’ve written extensively over the years on our blog about printing methods and processes, so you’re invited to have a full look at our posts on the subject. Here are a few highlights:

How is Your Promotional Product Created?

A full rundown of all the printing methods we use here at Zest Promotional, but with a little bit more detail on things like embossing and dye-sublimation.

The History of Promotional Products

Can you guess when the very first promotional product was employed? We trace the history of promotional products with this timeline post.

Five Ways to Make Your Office More Eco-Friendly

The way in which you print coincides significantly with your sustainability footprint. For both printing methods, paper consumption, and the carbon footprint goals of your prospects and clients, this is a must-read post.

A Guide to Pantone

One of the most important elements of printing is deciding the colour palette of your company. Our blog post on Pantone shades and colours will give your company logo and messaging the look and feel it needs on any promotional product - so long as you know what you’re looking for.

Leather Goods Printing

Much of what we’ve written about the branding methods ties in with our offering of supreme leather good materials and gifts. The following blog posts explore leather printing in greater depth.

Spread Your Brand Overseas With Promotional Passport Holders

For the jet-set prospect that’s constantly on the move, passport holder printing leaves an indelible mark for your brand and the quality of service it offers.

Top Tips for Selecting Leather Conference Folders

It turns out that you’ve got a wealth of options when it comes to how you put your logo and stamp on a leather folder or portfolio.