Successful business owners take every opportunity to promote their business and offering branded bags as a promotional gift is a solid advertising strategy. Bags are versatile and useful therefore when used as a promotional gift is likely to appeal to prospects, and because they are used in public your company name and logo is literally branded about.
The key to using branded bags as a promotional item is to determine which bag will be most useful to your target audience. However, you are in luck because there is a wide choice of bags ranging from cool bags for domesticated clients, documents bags, travel bags and laptop bags for business people on the move and sports bags, rucksacks and drawstring bags for the active type.
Promotional gifts for advertising
Studies have shown that promotional gifts are an effective advertising tool for attracting new business. Not only are they much more affordable than conventional means of advertising they have the benefit of a direct form of marketing. Word of mouth is still the most powerful form of advertising and because your branded promotional gift is in the hand of a client it is an automatic talking point that is often mentioned in passing.
Bags may not quite have the same word of mouth impact of marketing than say a pen or a mug, but with a little ingenuity it doesn´t mean you cannot let the bag do its own talking. Remember bags are seen by thousands of people out amongst the general public and they don´t know your client. Your bags should therefore have everything a prospect needs to know. In addition to your company name a memorable slogan together with a phone number and email address.
As a marketing medium bags are a cost effective promotional gift, and because they are sturdy and have longevity of life they will be used over a longer period of time thus be seen by more people. What this means is that your get more advertising time for your investment.
Choosing the right promotional bags
It doesn´t matter what type of business you run, anybody can print their business name, logo and slogan on the side of the bag. However, you may want to think carefully about the type of business your target audience is in as this may influence your decision on the type of branded bag you choose to offer them as a promotional product. Don´t forget there is a wealth of choice, or alternatively you could offer your potential clients a branded bag of their choice as they may prefer something for personal use rather than business orientated.
Plastic bags are fine for handing out promotional packs at a conferences or exhibitions, but when offering prospects a promotional gift to attract business you will have more success if your branded bags fulfill the requirements outlined above. Just remember, branded bags are effective tools for securing and attracting business so offer them wisely.